The Georgia Straight: Move over, beef jerky: El Diablito fish jerky is made of devil fish--and it's helping save jobs and the environment
July 13, 2020
Beef jerky has some freshwater competition. El Diablito is a new brand of fish jerky that recently launched in Canada. And with product being made out of wild-caught, invasive devil fish, the company behind it is helping restore natural ecosystems in Mexico while boosting employment there…Read full article
San Francisco Chronicle: Bay Area men’s plan to market invasive fish from Mexico hits snag in U.S.
July 3, 2018
"Locals call it the pez diablo, or devil fish, and long assumed it was poisonous. When fishermen bring up their nets, they are almost full of the squiggly, ugly creature, an invasive suckerfish from Brazil often bred for aquariums. It turns out pez diablo is not only edible but actually tastes pretty good... Read full article
California Magazine: Can't Beat the Devil? Eat the Devil.
May 16, 2018
“We realized we had to come up with some way to make them more appetizing,” says Mitchell. “Unlike most fish, they have a lot of hemoglobin in their flesh—that contributes to their toughness when you cook up the fillets. They don’t turn flaky and tender like sole or tilapia, for example. So we had to figure out approaches that turned that quality to our advantage.”...Read full article
Berkeley News: Can these Berkeley students make Mexico’s devil fish the next big thing?
May 9, 2018
“We want create a whole new export economy in southern Mexico around this fish,” Mitchell said during an interview in Wellman Hall, where he’s spent two years kicking around the problem of the diablo fish while studying the ins and outs of international economic development...Read full article